And here it goes again...

Today on the BotW: 

"WhatsApp launches desktop messaging option"

The post is about how WhatsApp, one of the world largest messaging platforms, is expanding and published a desktop version of WhatsApp and therefore widen their user base, however most of the messaging should still be continued over the PhoneApp. 

There are small disadvantages coming with that. Since WhatsApp has an annual cot of 0.99 euros, users might now find ways around paying that annual fee. Apple users might start complaining to WhatsApp or Apple itself, because WhatsApp's desktop version is not for them to use, due to Apple terms. 

With producing a Desktop version, people around the world will not have to rely on having a good internet connection everywhere, or have their phone constantly with them. They can be connected to a normal WI-FI server, and then check their messages at work, or somewhere where they do not have their phone with them. 

Also, WhatsApp, is owned by Facebook now, which means that tracking people is made a lot easier for Facebook, and other people in general. Having your laptop only tells them your current location but not where you are at, every single moment of the day. 

this is a way of WhatsApp trying to widen their user base, because of falling revenues, with this they in this case Facebook and WhatsApp want to increase those revenues again.

This you could link to the change concept. With this they are trying to change their user base, and are trying to widen their user base. They are changing their concept of largest phone messaging to desktop using ability. This is a huge step for them, but shows how Facebook is interacting with WhatsApp. Although Facebook went from desktop version, to App version and then to a separate message version, it shows how they want WhatsApp to adapt. 

And thats it.