My Sunday Afternoons

The BotW:

Today on the Blog of the week: "The Value of celebrity endorsements"

The article, 3 sections but i will only refer to 2 of them, is about how celebrity endorsement has changed over the years, and gives the example of Daniel Thomas's company that has worked together with pop star Sophie Ellis-Bextor, who promoted the company via twitter and via a video about her talking about the product, and how she herself likes them very much. Daniel Thomas said that the annual turnover, after Sophie Ellis- Bextor promoted the small company, was over $1million, a huge increase than before. he pointed out that with celebrity endorsement his company has reached that mark much quicker, than it would have eventually without Sophie Ellis-Bextors promotion.
He also says how it is hard for people to have trust in a business if it is a small business, no one has ever heard of, and that demands 5,000 per item, like his own business.

In the 2nd section of the article, it says how now celebrity endorsment for small, unknown companies is not as unusual as it as before, and again gives an example of an celebrity that has raised incomes for several restaurants, by filming small gigs.

This is in a way related to our current topic 'Marketing'. It shows how businesses have to change their strategies, and how those strategies have an effect on their profit. It also shows how people can be influenced by the celebrities, and shows that they believe that if celebreties think its good, there must be something true about that statement. Changing their market strategies can also change their customer base. It could be that Daniel Thomas's has now, with the promotion of Sophie Ellis-Bextor, widen his customer base, into another area.

and that was it...