BotW

This weeks post is about vloggers (vloggers are basically video bloggers, two words smashed together to make those bloggers seem cool) that are advertising products in their videos, which in the ASA's point of view is something that they should be making clear to their viewers.
(  vloggers are basically video bloggers, two words smashed together to make those bloggers seem cool.   )

In the article important people from the ASA, say how it basically it is unfair for the vlogger viewers to not know that they are going to watch an advertisement for a product. They say that if vloggers are paid for advertising specific products in their videos, for specific brands, that they should then be making it very clear that the video they uploaded is an advert, and not their normal video, because the viewers want to watch the funny, everyday life situations the vloggers are going through and not an ad for a product, at least thats what people from ASA think.

This is a case study that is linked to marketing, or better to a part of marketing- advertisements. It shows how brands try to get the attention from potential buyers through different strategies, this one being the product being showed in a vloggers video, maybe even so that the target audience is directly met.

This week on the BotW: ' Newcastle owner Mike Ashley takes Rangers stake to almost 9 '

Short summary of the article would be that The owner of Newcastle, just doubled his share and now holds 8.92%, after he bought it off Hargreave Hale for more than it was offered at an open offer to already shareholders of the rangers. He is not allowed to hold a share higher then 10%, after an agreement with the Scottish FS. Ashley is now the second largest stakeholder in RICF (Rangers), and also is not thinking about selling newcastle until the end of this year, but also not until the offer is higher than the market price. The article then also talks about Dave king, who wants to have a controlling stake in Rangers, who already has the naming rights at Ibrox Stadium and commercial agreement over the clubs retail sale. 

This is a perfect example of the unit on Shareholders. People are investing, in this case sport clubs, to give those financial aids. Having a share does not directly mean that you have a say in the activities of what you have a share in, however if this is the case there will be board meetings where you then are allowed to give opinions that might be taking as advise. A business will have to see that they meet their shareholders needs, shareholders being one of the internal stockholders being able to influence the business. Shares are offered so that, as said before, the business gets money to be able to do other things. Also this article is an example of a business offering shares to already shareholders, showing that they are pretty happy with them, however that already shareholders are also offering to shell their shares. 

This week on Larisa's BotW "Air France pilots end long strike"

A short summary of the article:  Basically Air France pilots are striking because of disagreements with the company, that is trying to keep up with the low cost flights, where pilots get less money for those flights ´, which they find unfair and not acceptable! 
This perfectly to our current topic, more specifically to topic 1.4 Stakeholders. This case study is a perfectly example of stakeholder conflicts, where different stakeholder groups do not agree with each other, causing a conflict between those too. In this case there are several. Employees as well as shareholders are against the new strategy of the company, where as the mangers and directors as well as the customers see the strategy as something good. Shareholders, in this case also the government, do not want the protests to continue due to loss of money that they could be receiving. Employees do not find the new strategy fair, due to less income per month, which is the reason why they are striking. Managers see an opportunity to keep up with competitors, and need to be cutting on loans because differently it wouldn't be manageable. and lastly the customers see a great chance of flying around with cheaper flights. this again shows that a company cannot satisfy every stakeholder group at once ´, and it swell shows that in ths specific case there was a very unbalanced impact on different stakeholder groups, meaning that the company will have to change something, because unmotivated and angry employees will result in unhappy customers which could in extreme cases lead to very very low income, due to customers choosing other companies for a comfortable flight. 

The Blog of the week

Portugal's growing number of young entrepreneurs

-- my very own summary of that well written article --

Since the unemployment rate in 2008, around 7.6%, it has nearly doubled by June this year, around 14.1%. Among those unemployed there are very many young adults, according to Eurostat one out of three young adults is unemployed. 

This problem has resulted into a huge amount of people being wannabe entrepreneurs. Apparently most of them seem to have very good start-up ideas, however behind those ideas there is no future. As an example they then take the 'App entrepreneurship wave' where young very smart adults develop apps, very good one, however not having any market ideas behind it. 

With this boost of young entrepreneurs, the Portuguese government decided to create a 'investment body' called  ''Portugal Ventures'' to be able to invest 20 million € a year into new start- up firms, to get them on their feet in so called 'incubators''. 

The key thing in this article however is the story of Mr and Ms Tilli, who decided in 2011 when the economy in Portugal was hit the hardest to start up their own business because Mr Tilli earned 'close to nothing' as an estate agent. They needed to do something, so they brainstormed all the ideas they had, thought about what could work out, and what will most likely not work out. They came up with the idea of starting an estate agent business with specializing in renting houses in Lisbon (something that is not very common in Portugal because a house is a pride of the owner, so everyone gets their own house at some point, mostly already in a very young age) The business started of very small, Uploading pictures, that were taken by professionals in best quality, on a Facebook side, soon got the interest if many young adults in lisbon, They slowly started building up their flow of customers, and expanded into 2 different cities and are now even thinking if the should maybe even expand a bit further, maybe Madrid ?!