And here it goes again...

Today on the BotW: 

"WhatsApp launches desktop messaging option"

The post is about how WhatsApp, one of the world largest messaging platforms, is expanding and published a desktop version of WhatsApp and therefore widen their user base, however most of the messaging should still be continued over the PhoneApp. 

There are small disadvantages coming with that. Since WhatsApp has an annual cot of 0.99 euros, users might now find ways around paying that annual fee. Apple users might start complaining to WhatsApp or Apple itself, because WhatsApp's desktop version is not for them to use, due to Apple terms. 

With producing a Desktop version, people around the world will not have to rely on having a good internet connection everywhere, or have their phone constantly with them. They can be connected to a normal WI-FI server, and then check their messages at work, or somewhere where they do not have their phone with them. 

Also, WhatsApp, is owned by Facebook now, which means that tracking people is made a lot easier for Facebook, and other people in general. Having your laptop only tells them your current location but not where you are at, every single moment of the day. 

this is a way of WhatsApp trying to widen their user base, because of falling revenues, with this they in this case Facebook and WhatsApp want to increase those revenues again.

This you could link to the change concept. With this they are trying to change their user base, and are trying to widen their user base. They are changing their concept of largest phone messaging to desktop using ability. This is a huge step for them, but shows how Facebook is interacting with WhatsApp. Although Facebook went from desktop version, to App version and then to a separate message version, it shows how they want WhatsApp to adapt. 

And thats it. 

My Sunday Afternoons

The BotW:

Today on the Blog of the week: "The Value of celebrity endorsements"

The article, 3 sections but i will only refer to 2 of them, is about how celebrity endorsement has changed over the years, and gives the example of Daniel Thomas's company that has worked together with pop star Sophie Ellis-Bextor, who promoted the company via twitter and via a video about her talking about the product, and how she herself likes them very much. Daniel Thomas said that the annual turnover, after Sophie Ellis- Bextor promoted the small company, was over $1million, a huge increase than before. he pointed out that with celebrity endorsement his company has reached that mark much quicker, than it would have eventually without Sophie Ellis-Bextors promotion.
He also says how it is hard for people to have trust in a business if it is a small business, no one has ever heard of, and that demands 5,000 per item, like his own business.

In the 2nd section of the article, it says how now celebrity endorsment for small, unknown companies is not as unusual as it as before, and again gives an example of an celebrity that has raised incomes for several restaurants, by filming small gigs.

This is in a way related to our current topic 'Marketing'. It shows how businesses have to change their strategies, and how those strategies have an effect on their profit. It also shows how people can be influenced by the celebrities, and shows that they believe that if celebreties think its good, there must be something true about that statement. Changing their market strategies can also change their customer base. It could be that Daniel Thomas's has now, with the promotion of Sophie Ellis-Bextor, widen his customer base, into another area.

and that was it...