This weeks post is about vloggers (vloggers are basically video bloggers, two words smashed together to make those bloggers seem cool) that are advertising products in their videos, which in the ASA's point of view is something that they should be making clear to their viewers.
( vloggers are basically video bloggers, two words smashed together to make those bloggers seem cool. )
In the article important people from the ASA, say how it basically it is unfair for the vlogger viewers to not know that they are going to watch an advertisement for a product. They say that if vloggers are paid for advertising specific products in their videos, for specific brands, that they should then be making it very clear that the video they uploaded is an advert, and not their normal video, because the viewers want to watch the funny, everyday life situations the vloggers are going through and not an ad for a product, at least thats what people from ASA think.
This is a case study that is linked to marketing, or better to a part of marketing- advertisements. It shows how brands try to get the attention from potential buyers through different strategies, this one being the product being showed in a vloggers video, maybe even so that the target audience is directly met.
